Root’D Beauty Branding

ROOT’D BEAUTY approached Graphic Match because they wanted to start a beauty care business and their own brand but didn’t know where to start. We first learned about their vision and goals for the brand before we got started. We created their entire brand look based on the message they want to portray to their audience. After we created the logo and color scheme, we got started on the website design while our graphics team worked on taking studio quality images to showcase the products. We used examples provided by ROOT’D BEAUTY to achieve their desired elegant design.

ROOT’D BEAUTY created environmentally friendly skin care products to make women feel beautiful inside and out. Self-Care and Self-Love are important themes that are portrayed throughout the website using inspirational quotes and providing a soft color tone that matches the branding.