In our previous article we discussed the importance of improving the user experience to reduce bounce rates. But how do you find your bounce rate? Google Analytics help companies better understands their user behavior. Additionally, it helps in assessing and quantifying how marketing, content, and product performance relates to user engagement. The free tool gathers data and organizes it into information that is useful to help you make impactful decisions with your website and SEO campaign.
Top benefits of using Google Analytics to optimize your marketing plans:
- It’s a FREE tool to help you collect data about your visitors
- It helps you understand your impressions and bounce rates of visitors
- It helps you figure out if you are targeting the right audience
- It helps you understand user behavior on your website
- It shows you your website position on search engines
- It provides you with keyword data
- It helps improve online advertising
Let’s dive deeper into each benefit to show us exactly why your business needs to have Google Analytics installed on their website. You can also check out guide on how to add tracking codes to your website if you have not done so already!
Google Analytics is a FREE tool provided by Google
This amazing tool is absolutely free to use from Google Analytics. All you need to do is visit the website and sign up using your Gmail account. After setting up your website profile (Property) it will provide you with a tracking code to add before the </head> on your website. Setting up Google Analytics can be a bit tricky. However, once you have it set up, you stand to gain a ton of invaluable information that will help you make data driven decisions for your business.
Google Analytics helps you understand your first impression and bounce rates
Using Google Analytics you can observe how many people visited your website and even the bounce rate which indicates that browsers left the site seconds after they landed and that they were unable to discover what they were looking for. This gives you the opportunity to change a few things which would impact the bounce rate like mobile optimization, design, content length and usefulness. The valuable data provided allows you to make adjustments to your website to increase conversions and earn returning customers.
Google Analytics helps you figure out if you are targeting the right audience with your content
One of the greatest benefits of using Google Analytics is that it can show you the demographic breakdown of the people visiting your site. This will give you an idea if your content is targeting your ideal audience. It will provide you with insights to age, sex, location and interests of your visitors which helps determine if your content is targeting your ideal audience. The data can also help you monitor Google Ads (PPC Campaigns) that will target your ideal audience and drive the right traffic to your website.
Google Analytics helps you understand your visitor’s behavior on the website
Google Analytics makes it easy to understand how users, visitors, and customers use your websites. Having access to behavioral data can drastically improve the results of your online business by understanding which pages are visited and the overall journey a visitor takes from landing on your website to checking out or leaving their contact information. Without behavior data, optimizing the user experience is impossible. It allows you to visualize your users’ paths to conversion as they interact with your website. This allows you to make subtle changes if you notice people are not getting to a certain part of the website that you want them to visit.
Google Analytics shows you your website position on search engines for different keywords
The data provided by Google Analytics lets you discover what people are typing into Google that generate impressions and clicks for your website. Researching your top pages can help determine why they have a high conversion rate. Was the success down to the use of keywords, the topic itself was engaging, or some other factor. Google Analytics can help improve your search engine optimization by using your winning strategies on multiple pages throughout your website.
Google Analytics provides you with keyword data
You must be well positioned and ranked on Google search engine in order to draw visitors, and to get the attention you want and need, you typically need to rank highly. You can go where you’re going with the use of pertinent keywords and search terms incorporated into your URLs.
Google Analytics allows you to see which terms get the most traffic to your site. It provides you with a clear breakdown of the specific search terms that are driving visitors to your website and to which pages. To achieve the best results, choose targeted keywords that are related to your niche and add them to your website content.
Google Analytics can help improve your online advertising efforts
If you run Google Ads, you can link your Google Ads account to Google Analytics. This will show all of your Google Ads metrics including your accounts, campaigns, keywords, bids, display targeting, and more. It is very convenient to have the ability to view all of the data under one tool. This allows you to have a greater insight into your ads and see what is converting and driving traffic to your website.
Conclusion
Because of its many advantages for businesses, Google Analytics is a useful tool for gathering data that may help you take your company to the next level. You may always refer back to GA, whether you utilize it as a passive or active tool, to discover and realize your performance in reality. Before allocating a significant portion of a marketing budget to online advertising, install the tool on a new website and perform a thorough assessment periodically.
